BLUEJEANS | YOU GOT THIS

Bluejeans tasked us with wanting to look cool and create an anthem that inspired as well as educated viewers on the product. The challenge was how do we show the product (software on screens) but keep the energy up and not just live in the screen world. This lead to fun transitions, camera movement and getting the UI off the screen and into physical environments. The product needed to be the hero and setup our characters for success. We found engaging ways to show our users and make them look kick ass in a fun quicky way.